THE BIG BANG
2022 YOUNG ONE’S SHORTLIST
Roles: Art Direction / Set Design / Design
Client: Bang & Olufsen
Introducing a global, multi-sensory experience of a brand's craftsmanship to a new generation.
About
In this integrated campaign, we’ve re-introduced Bang & Olufsen, a convention-defying brand of the 80s, to the young generation of today. The Big Bang is a month-long multi-sensory experience that will allow people to experience the power and craftsmanship behind Bang & Olufsen speakers in the most transparent way. People all over the globe will interact with our concept through their senses of touch, sight, and hearing.
High-contrast black and white posters for The Big Bang experience. These posters feature a type illusion design that corresponds to the concerts location.
Tokyo
Queens
Seattle
Experiential & Digital
Utilizing Bang & Olufsen products, orchestra set-ups will be displayed in major cities. Here, the public can interact with them and play music to experience the powerful sound of B&O. To play music and act as a conductor, one would utilize a digital tablet. These will feature local and big artists.
