#taggedplanned
rebrand & ad campaign
Roles: Art Direction
Client: Concept project
passionately championing autonomy and safe healthcare for all, with heart.
About
With a brighter, bolder and more identifiable design system, this Planned Parenthood rebrand and ad campaign aims to embody the organization at it’s core - Defending your autonomy with heart, by providing safe healthcare for all.
Multi Channel Campaign
Planned Parenthood has become a taboo topic, especially in states where they are being outlawed. Because of this, promoting Planned Parenthood leads to defacing and vandalism. #TagPlanned is a campaign that lets people skip directly to that, and tag their local cities with graffiti of the new PP logo to discreetly show support for the organization, brand, and the people that need it.
Digital
#TagPlanned will also live digitally, where people will be prompted to upload pictures of the Planned Parenthood logo sightings and tag their friends and followers to do the same.
Tagged Merch
At rallies, there will be booths were volunteers will offer to spray paint supporters with the new PP logo.
Collaboration with Muralists
In partnership with local muralists, Planned Parenthood murals with the logo and pattern will pop up all over cities.
