FOREWORD FORECASTS
PRINT AD CAMPAIGN
Roles: Art Direction / Copywriting
Client: The Weather Channel
using personal stories to connect audiences with the reality and severity of natural disasters
Flood
Snowstorm
Drought
About
The Weather Channel is responsible for delivering important and oftentimes life-saving forecast information to the masses, but many people might feel disconnected from what the severity of natural disasters or intense weather even feels like. In this print advertising campaign, “personal” stories are used as the driving creative force