DIABLO FOREPLAY

2023 ADC SHORTLIST

Roles: Art Direction

Client: Activation Blizzard

proving that you can level up in love while still grinding for those high scores.

About

A Playing off the stereotype that gamers are single and celibate, we wanted to prove that this is not the case. However, when polls show that gamers prefer video games over sex with their partners — especially when the game is a new release — it doesn’t do them any favors.

Edgy, shocking, and sexually deviant, Diablo Foreplay is an integrated campaign designed to get Diablo players out of their gamer chairs and into the bedroom. With this campaign, Diablo will partner with Adam & Eve to bring gamers across all different platforms and franchises all the tools they need to turn on their partners before the game launches.

Social Media:

Devilish illustrations to disrupt the stereotype of celibate gamers by encouraging them to get their game on. These how-to guides will be spread through social media and exclusive blacklight posters.

Microsite:

A partnership website to sell the exclusive angelic and demonic adult toys and merchandise.

Adult Toy Design:

In partnership with our biblical friends over at Adam & Eve, we’ve designed an Inarius and Lilith sex toy line, the perfect blend of heaven and hell, so that you can play with yourself and your partner.

Couple’s Play Kit:

For the couple that stays together and games together, we’re giving a new meaning to couch co-op with a Bluetooth couple’s kit that vibrates in tune with Diablo’s in-game actions.